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Target vs Vons: Which Is Cheaper?

As of September 17, 2026, Target is cheaper. You'd pay about 12% less for the same groceries at Target than at Vons.

The breakdown — 5,277 products compared

  • Target: cheaper on 4,346 items — overall winner on average price
  • Vons: beats Target on 732 items — but loses overall
  • Same price: 199 items

Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.82 at Target vs $6.60 at Vons
  • Basket savings: save about $15.60 on a 20-item basket at Target (78¢ less per item)

Calculated by multiplying the average 78¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Target: cheaper on meat (21%), ready meals (18%), frozen (15%), dairy (15%), beverages (12%), bakery (12%), pantry (8%), snacks (7%)

Target comes out cheaper in every aisle compared.

Prices are periodic snapshots and may differ from your local store.

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