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Publix vs Target: Which Is Cheaper?

As of September 17, 2026, Target is cheaper. You'd pay about 16% less for the same groceries at Target than at Publix.

The breakdown — 3,141 products compared

  • Target: cheaper on 2,774 items — overall winner on average price
  • Publix: beats Target on 357 items — but loses overall
  • Same price: 10 items

Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.29 at Target vs $6.28 at Publix
  • Basket savings: save about $19.80 on a 20-item basket at Target (99¢ less per item)

Calculated by multiplying the average 99¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Target: cheaper on frozen (26%), meat (24%), bakery (22%), ready meals (22%), snacks (16%), dairy (15%), beverages (15%), pantry (4%)

Target comes out cheaper in every aisle compared.

Cheaper in Publix

Ingredient score B
Ensure Complete Nutrition Shake Milk Chocolate 10 fl oz 4 Count

Ensure Complete Nutrition Shake Milk Chocolate 10 fl oz 4 Count

$15.19Publix
$30.35Target
Ingredient score B
Nature Valley Dark Chocolate Peanut Almond Sweet and Salty Nut Snack Bars - 28.8oz

Nature Valley Dark Chocolate Peanut Almond Sweet and Salty Nut Snack Bars - 28.8oz

$5.75Publix
$11.29Target
Ingredient score B
Propel Zero Sugar Electrolyte Water Beverage Kiwi Strawberry

Propel Zero Sugar Electrolyte Water Beverage Kiwi Strawberry

$2.75Publix
$5.29Target
Ingredient score C
Gatorade Recover Chocolate Chip Whey Protein Bar 2.8 oz

Gatorade Recover Chocolate Chip Whey Protein Bar 2.8 oz

$2.21Publix
$3.99Target
Ingredient score C
Gatorade Protein Bar Chocolate Caramel 2.8 oz 2.8 oz

Gatorade Protein Bar Chocolate Caramel 2.8 oz 2.8 oz

$2.21Publix
$3.99Target
Ingredient score AB
Häagen-dazs Chocolate Ice Cream 14 oz

Häagen-dazs Chocolate Ice Cream 14 oz

$2.19Publix
$3.89Target

Cheaper in Target

Ingredient score C
Old El Paso Gluten Free Chicken Cheese Enchilada Soup - 18.5 oz No Artificial Colors No Artificial Flavors

Old El Paso Gluten Free Chicken Cheese Enchilada Soup - 18.5 oz No Artificial Colors No Artificial Flavors

$2.79Target
$5.53Publix
Ingredient score B
Old El Paso Chicken Tortilla Soup, Ready to Serve Canned Soup, 18.5 oz

Old El Paso Chicken Tortilla Soup, Ready to Serve Canned Soup, 18.5 oz

$2.79Target
$5.53Publix
Ingredient score A
Birds Eye Steamfresh Broccoli Cuts Frozen Vegetables 10.8 oz Bag 10.8 oz

Birds Eye Steamfresh Broccoli Cuts Frozen Vegetables 10.8 oz Bag 10.8 oz

$1.39Target
$2.75Publix
Ingredient score A
Birds Eye Steamfresh Sweet Peas Frozen Vegetables

Birds Eye Steamfresh Sweet Peas Frozen Vegetables

$1.39Target
$2.75Publix
Ingredient score A
Birds Eye Steamfresh Cut Green Beans Frozen Vegetables 10 oz Bag 10 oz

Birds Eye Steamfresh Cut Green Beans Frozen Vegetables 10 oz Bag 10 oz

$1.39Target
$2.75Publix
Ingredient score A
Birds Eye Steamfresh Super Sweet Corn Frozen Vegetables 10 oz Bag 10 oz

Birds Eye Steamfresh Super Sweet Corn Frozen Vegetables 10 oz Bag 10 oz

$1.39Target
$2.75Publix

Prices are periodic snapshots and may differ from your local store.

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