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As of November 11, 2026, Piggly Wiggly is cheaper. You'd pay about 10% less for the same groceries at Piggly Wiggly than at Northgate Market.
Piggly Wiggly wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 47¢ price difference by a standard 20-item grocery trip.
Biggest saving at Piggly WigglyDubuque Royal Buffet Ham Can - 5 Lb$15.99 vs $23.99 at Northgate Market — save $8.00
Biggest saving at Northgate MarketPompeian Robust Extra Virgin Olive Oil Easy Squeeze 25.4 Ounces$5.49 vs $10.69 at Piggly Wiggly — save $5.20
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Piggly Wiggly and Northgate Market.
| Product | Piggly Wiggly | Northgate Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.09 | $1.88 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.59 | $4.79 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.89 | $1.19 |
| Nutella Hazelnut Spread with Cocoa | $6.59 | $5.87 |
| Thomas' Original English Muffins | $3.50 | $5.99 |
| Coca-Cola Soda Cans | $11.99 | $11.54 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $6.49 | $9.59 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $5.49 | $5.15 |
| Diet Coke Soda Bottle | $3.29 | $3.49 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.69 | $4.79 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $4.09 | $3.99 |
| belVita Blueberry Breakfast Bars Biscuits | $5.99 | $5.24 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.59 | $1.79 |
| Spam 25% Less Sodium Meat 12 Oz | $4.39 | $6.83 |
| Haagen-Dazs Strawberry Ice Cream 14 Ounces | $7.19 | $4.79 |
| Total | $71.86 | $76.92 |
Piggly Wiggly is $5.06 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Piggly Wiggly | Northgate Market | CheaperGap |
|---|---|---|---|
| Baby food27 items | $2.61 | $3.39 | Piggly Wiggly · 23% |
| Dairy92 items | $4.15 | $5.10 | Piggly Wiggly · 19% |
| Fresh produce65 items | $2.55 | $2.06 | Northgate Market · 19% |
| Ready meals132 items | $3.86 | $4.59 | Piggly Wiggly · 16% |
| Meat42 items | $5.23 | $5.90 | Piggly Wiggly · 11% |
| Bakery34 items | $4.80 | $5.32 | Piggly Wiggly · 10% |
| Snacks148 items | $4.43 | $4.93 | Piggly Wiggly · 10% |
| Beverages226 items | $5.62 | $6.10 | Piggly Wiggly · 8% |
| Pantry229 items | $3.89 | $4.20 | Piggly Wiggly · 7% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Piggly Wiggly | Northgate Market | CheaperGap |
|---|---|---|---|
| Under $3333 items | $1.87 | $2.11 | Piggly Wiggly · 11% |
| $3 to $10638 items | $4.98 | $5.56 | Piggly Wiggly · 10% |
| Over $1057 items | $12.88 | $13.58 | Piggly Wiggly · 5% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Piggly Wiggly | Northgate Market | CheaperGap |
|---|---|---|---|
 Score A236 items | $3.63 | $3.70 | Piggly Wiggly · 2% |
 Score AB181 items | $4.56 | $5.15 | Piggly Wiggly · 11% |
 Score B292 items | $4.38 | $4.78 | Piggly Wiggly · 8% |
 Score C319 items | $4.95 | $5.72 | Piggly Wiggly · 14% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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