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As of November 11, 2026, Market Basket is cheaper. You'd pay about 7% less for the same groceries at Market Basket than at Piggly Wiggly.
Market Basket wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 31¢ price difference by a standard 20-item grocery trip.
Biggest saving at Piggly WigglyRich's 8 Inch Boston Cream Cake 27 Ounces$10.99 vs $15.74 at Market Basket — save $4.75
Biggest saving at Market BasketDr Pepper Cream Soda 16 Ounce Bottle 6 Pack$6.60 vs $13.19 at Piggly Wiggly — save $6.59
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Piggly Wiggly and Market Basket.
| Product | Piggly Wiggly | Market Basket |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $2.09 | $3.35 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.59 | $3.89 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.89 | $0.83 |
| Nutella Hazelnut Spread with Cocoa | $6.59 | $6.29 |
| Thomas' Original English Muffins | $3.50 | $4.82 |
| Coca-Cola Soda Cans | $11.99 | $10.07 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $6.49 | $5.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $5.49 | $3.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $3.29 | $2.61 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.69 | $4.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $2.99 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $4.09 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $5.99 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.59 | $1.29 |
| Spam 25% Less Sodium Meat 12 Oz | $4.39 | $4.61 |
| Total | $67.66 | $62.70 |
Market Basket is $4.96 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Piggly Wiggly | Market Basket | CheaperGap |
|---|---|---|---|
| Pantry807 items | $3.92 | $3.51 | Market Basket · 11% |
| Frozen125 items | $5.75 | $5.19 | Market Basket · 10% |
| Baby food37 items | $4.65 | $4.34 | Market Basket · 7% |
| Fresh produce25 items | $3.90 | $4.20 | Piggly Wiggly · 7% |
| Ready meals692 items | $4.43 | $4.13 | Market Basket · 7% |
| Meat159 items | $6.63 | $6.15 | Market Basket · 7% |
| Snacks454 items | $4.89 | $4.53 | Market Basket · 7% |
| Bakery160 items | $4.60 | $4.37 | Market Basket · 5% |
| Beverages552 items | $5.94 | $5.73 | Market Basket · 4% |
| Dairy215 items | $4.25 | $4.20 | Market Basket · 1% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Piggly Wiggly | Market Basket | CheaperGap |
|---|---|---|---|
| Under $3959 items | $2.17 | $2.01 | Market Basket · 7% |
| $3 to $102,166 items | $5.30 | $4.98 | Market Basket · 6% |
| Over $10157 items | $14.49 | $13.25 | Market Basket · 9% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Piggly Wiggly | Market Basket | CheaperGap |
|---|---|---|---|
 Score A456 items | $4.35 | $4.19 | Market Basket · 4% |
 Score AB507 items | $4.47 | $4.20 | Market Basket · 6% |
 Score B1,054 items | $4.80 | $4.45 | Market Basket · 7% |
 Score C1,265 items | $5.16 | $4.79 | Market Basket · 7% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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