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As of November 11, 2026, Market Basket is cheaper. You'd pay about 15% less for the same groceries at Market Basket than at Northgate Market.
Market Basket wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 71¢ price difference by a standard 20-item grocery trip.
Biggest saving at Market BasketPediaSure Grow & Gain Chocolate Protein Shakes 6 Pack$15.74 vs $23.99 at Northgate Market — save $8.25
Biggest saving at Northgate MarketOreo Premium Ice Cream Cake 46 Ounces$17.99 vs $26.24 at Market Basket — save $8.25
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Market Basket and Northgate Market.
| Product | Market Basket | Northgate Market |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.35 | $1.88 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.89 | $4.79 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.83 | $1.19 |
| Nutella Hazelnut Spread with Cocoa | $6.29 | $5.87 |
| Thomas' Original English Muffins | $4.82 | $5.99 |
| Coca-Cola Soda Cans | $10.07 | $11.54 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.99 | $9.59 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $3.99 | $5.15 |
| Diet Coke Soda Bottle | $2.61 | $3.49 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $4.49 | $4.79 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.99 | $3.99 |
| belVita Blueberry Breakfast Bars Biscuits | $4.49 | $5.24 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.29 | $1.79 |
| Spam 25% Less Sodium Meat 12 Oz | $4.61 | $6.83 |
| Haagen-Dazs Strawberry Ice Cream 14 Ounces | $6.49 | $4.79 |
| Total | $66.20 | $76.92 |
Market Basket is $10.72 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Market Basket | Northgate Market | CheaperGap |
|---|---|---|---|
| Baby food41 items | $2.34 | $3.19 | Market Basket · 27% |
| Meat38 items | $4.47 | $5.48 | Market Basket · 18% |
| Ready meals131 items | $3.63 | $4.39 | Market Basket · 17% |
| Snacks134 items | $3.60 | $4.31 | Market Basket · 16% |
| Dairy70 items | $4.53 | $5.36 | Market Basket · 15% |
| Pantry221 items | $3.69 | $4.31 | Market Basket · 15% |
| Beverages171 items | $5.33 | $6.19 | Market Basket · 14% |
| Bakery36 items | $4.78 | $4.96 | Market Basket · 4% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Market Basket | Northgate Market | CheaperGap |
|---|---|---|---|
| Under $3300 items | $1.89 | $2.33 | Market Basket · 19% |
| $3 to $10541 items | $4.82 | $5.58 | Market Basket · 14% |
| Over $1037 items | $12.34 | $14.60 | Market Basket · 15% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Market Basket | Northgate Market | CheaperGap |
|---|---|---|---|
 Score A187 items | $3.91 | $4.17 | Market Basket · 6% |
 Score AB145 items | $4.19 | $4.95 | Market Basket · 15% |
 Score B257 items | $3.88 | $4.72 | Market Basket · 18% |
 Score C289 items | $4.48 | $5.36 | Market Basket · 16% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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