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H-E-B vs Baker's

As of October 20, 2026, H-E-B is cheaper. You'd pay about 11% less for the same groceries at H-E-B than at Baker's.

H-E-B vs Baker's at a glance

  • H-E-B is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), H-E-B is 10% cheaper.
  • The same 15-product basket costs $48.69 at H-E-B and $56.74 at Baker's.

H-E-B vs Baker's: 4,528 products compared

  • H-E-B: cheaper on 3,845 items — overall winner on average price
  • Baker's: beats H-E-B on 658 items — but loses overall
  • Same price: 25 items

H-E-B wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at H-E-B

  • Average prices: $4.79 at H-E-B vs $5.36 at Baker's
  • Basket savings: save about $11.40 on a 20-item basket at H-E-B (57¢ less per item)

Calculated by multiplying the average 57¢ price difference by a standard 20-item grocery trip.

How far apart H-E-B and Baker's prices are

  • Within 10%: 1,922 items
  • 10% to 25% apart: 1,997 items
  • More than 25% apart: 584 items
  • Typical gap: 11.4% per item, where the prices differ
  • Happy Baby Organics Stage 2 Powder Infant Formula with Iron

    Biggest saving at H-E-BHappy Baby Organics Stage 2 Powder Infant Formula with Iron$31.44 vs $37.99 at Baker's — save $6.55

  • Bakery Cake 1 Layer Black Forest Cream Split - Each

    Biggest saving at Baker'sBakery Cake 1 Layer Black Forest Cream Split - Each$12.61 vs $22.87 at H-E-B — save $10.26

The same basket at H-E-B and Baker's

The 15 products carried by the most stores we track — no more than two from any aisle — priced at H-E-B and Baker's.

ProductH-E-BBaker's
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.97$2.99
Kraft Singles American Cheese Slices 16 Count$3.86$4.29
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.78$1.67
Jiffy Corn Muffin Mix 8.5 Oz$0.50$0.79
Celsius Energy Drink Sparkling Orange 12 Fl Oz$1.97$2.00
Country Crock Original Vegetable Oil Spread 15 Ounces$3.43$3.49
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.77$4.29
Pop-Tarts Frosted Strawberry Toaster Pastries$3.77$4.29
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.98$4.29
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.36$1.89
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.97$3.29
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.97$2.99
Hormel Original Pepperoni 6 Oz$4.46$4.99
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$2.96$3.49
Gorton's Beer Battered Fish Fillets 10 Count$7.94$11.99
Total$48.69$56.74

H-E-B is $8.05 cheaper on this basket.

H-E-B vs Baker's prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleH-E-BBaker'sCheaperGap
Beverages869 items$4.62$5.45H-E-B · 15%
Frozen161 items$4.99$5.85H-E-B · 15%
Bakery271 items$4.48$5.07H-E-B · 12%
Pantry992 items$3.91$4.44H-E-B · 12%
Snacks679 items$4.61$5.16H-E-B · 11%
Dairy398 items$4.20$4.66H-E-B · 10%
Ready meals597 items$4.15$4.53H-E-B · 8%
Meat257 items$5.89$6.33H-E-B · 7%
Baby food225 items$12.27$12.86H-E-B · 5%
Fresh produce63 items$2.15$2.21H-E-B · 3%

H-E-B vs Baker's on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelH-E-BBaker'sCheaperGap
Under $31,437 items$2.01$2.18H-E-B · 8%
$3 to $102,824 items$4.90$5.64H-E-B · 13%
Over $10267 items$18.62$19.61H-E-B · 5%

Healthier groceries: H-E-B vs Baker's

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreH-E-BBaker'sCheaperGap
Score A786 items$4.03$4.49H-E-B · 10%
Score AB1,090 items$4.44$4.97H-E-B · 11%
Score B1,388 items$4.68$5.23H-E-B · 11%
Score C1,264 items$5.69$6.38H-E-B · 11%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where H-E-B and Baker's rank on price

  • H-E-B: #2 of 49 stores. Cheaper than 47 of the 48 stores it's compared with, prices about 14% below theirs on average.
  • Baker's: #14 of 49 stores. Cheaper than 31 of the 48 stores it's compared with, prices about 4% below theirs on average.

Cheaper than H-E-B

Cheaper than Baker's

Prices are periodic snapshots and may differ from your local store.

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