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As of November 11, 2026, Cub is cheaper. You'd pay about 3% less for the same groceries at Cub than at Market Basket.
Cub wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 16¢ price difference by a standard 20-item grocery trip.
Biggest saving at CubRed Bull Peach Iced Pink Variety Pack 12 Pack$22.49 vs $30.44 at Market Basket — save $7.95
Biggest saving at Market BasketKraft Singles American Cheese Slices - 72 ct$12.59 vs $18.49 at Cub — save $5.90
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Cub and Market Basket.
| Product | Cub | Market Basket |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.29 | $3.35 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.79 | $3.89 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.83 |
| Nutella Hazelnut Spread with Cocoa | $5.79 | $6.29 |
| Thomas' Original English Muffins | $4.49 | $4.82 |
| Coca-Cola Soda Cans | $8.99 | $10.07 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $6.49 | $5.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.99 | $3.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.99 | $2.61 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $4.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.79 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.50 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $3.49 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.29 | $1.29 |
| Spam 25% Less Sodium Meat 12 Oz | $4.59 | $4.61 |
| Total | $60.26 | $62.70 |
Cub is $2.44 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Cub | Market Basket | CheaperGap |
|---|---|---|---|
| Fresh produce96 items | $4.55 | $4.93 | Cub · 8% |
| Snacks766 items | $4.46 | $4.79 | Cub · 7% |
| Dairy361 items | $4.43 | $4.70 | Cub · 6% |
| Meat276 items | $6.05 | $6.37 | Cub · 5% |
| Beverages857 items | $6.06 | $6.33 | Cub · 4% |
| Ready meals1,039 items | $4.42 | $4.60 | Cub · 4% |
| Baby food98 items | $5.55 | $5.74 | Cub · 3% |
| Bakery204 items | $4.92 | $5.08 | Cub · 3% |
| Pantry1,241 items | $4.06 | $3.96 | Market Basket · 3% |
| Frozen132 items | $5.27 | $5.37 | Cub · 2% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Cub | Market Basket | CheaperGap |
|---|---|---|---|
| Under $31,350 items | $2.10 | $2.10 | Same |
| $3 to $103,521 items | $5.11 | $5.31 | Cub · 4% |
| Over $10255 items | $15.34 | $15.76 | Cub · 3% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Cub | Market Basket | CheaperGap |
|---|---|---|---|
 Score A789 items | $4.42 | $4.52 | Cub · 2% |
 Score AB860 items | $4.44 | $4.63 | Cub · 4% |
 Score B1,590 items | $4.81 | $4.99 | Cub · 3% |
 Score C1,887 items | $5.18 | $5.35 | Cub · 3% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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