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Target vs Martin's

As of October 20, 2026, Martin's is cheaper. You'd pay about 3% less for the same groceries at Martin's than at Target.

Target vs Martin's at a glance

  • It's not a clean sweep: Target is cheaper in 6 of 9 aisles, led by frozen (7% less).
  • For items under $3, Target is the cheaper store (3% less on average).
  • On the healthiest products (ingredient score A or AB), Martin's is 7% cheaper.
  • The same 15-product basket costs $50.79 at Martin's and $51.55 at Target.

Target vs Martin's: 4,414 products compared

  • Martin's: cheaper on 1,218 items — overall winner on average price
  • Target: beats Martin's on 2,820 items — but loses overall
  • Same price: 376 items

Martin's wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Martin's

  • Average prices: $5.63 at Martin's vs $5.78 at Target
  • Basket savings: save about $3.00 on a 20-item basket at Martin's (15¢ less per item)

Calculated by multiplying the average 15¢ price difference by a standard 20-item grocery trip.

How far apart Target and Martin's prices are

  • Within 10%: 1,508 items
  • 10% to 25% apart: 1,903 items
  • More than 25% apart: 627 items
  • Typical gap: 13.1% per item, where the prices differ
  • Milton's Craft Bakers Uncured Pepperoni Cauliflower Crust Frozen Pizza

    Biggest saving at TargetMilton's Craft Bakers Uncured Pepperoni Cauliflower Crust Frozen Pizza$6.99 vs $12.99 at Martin's — save $6.00

  • Blue Diamond Gluten Free Finely Sifted Almond Flour

    Biggest saving at Martin'sBlue Diamond Gluten Free Finely Sifted Almond Flour$9.29 vs $17.99 at Target — save $8.70

The same basket at Target and Martin's

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Martin's.

ProductTargetMartin's
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$3.29$3.00
Kraft Singles American Cheese Slices 16 Count$3.99$3.49
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.89$2.39
Jiffy Corn Muffin Mix 8.5 Oz$0.79$0.99
Celsius Energy Drink Sparkling Orange 12 Fl Oz$2.69$2.49
Country Crock Original Vegetable Oil Spread 15 Ounces$3.69$3.59
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$3.99$3.89
Pop-Tarts Frosted Strawberry Toaster Pastries$3.99$3.89
Ritz Fresh Stacks The Original Crackers 11.8 Oz$3.99$4.49
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.69$1.00
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$2.99$3.50
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$3.19$2.49
Hormel Original Pepperoni 6 Oz$3.69$4.79
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$3.19$3.00
Gorton's Beer Battered Fish Fillets 10 Count$8.49$7.79
Total$51.55$50.79

Martin's is $0.76 cheaper on this basket.

Target vs Martin's prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleTargetMartin'sCheaperGap
Frozen28 items$4.35$4.69Target · 7%
Pantry1,004 items$5.40$5.01Martin's · 7%
Ready meals794 items$5.21$4.90Martin's · 6%
Baby food168 items$4.04$4.26Target · 5%
Snacks992 items$6.62$6.30Martin's · 5%
Beverages617 items$6.53$6.72Target · 3%
Dairy251 items$5.00$5.13Target · 3%
Meat305 items$6.80$6.94Target · 2%
Bakery225 items$4.81$4.88Target · 1%

Target vs Martin's on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelTargetMartin'sCheaperGap
Under $31,009 items$2.26$2.32Target · 3%
$3 to $103,019 items$5.27$5.75Target · 8%
Over $10386 items$18.99$13.33Martin's · 30%

Healthier groceries: Target vs Martin's

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreTargetMartin'sCheaperGap
Score A624 items$6.03$5.43Martin's · 10%
Score AB1,216 items$5.93$5.60Martin's · 6%
Score B1,410 items$5.76$5.70Martin's · 1%
Score C1,163 items$5.53$5.67Target · 3%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Target and Martin's rank on price

  • Target: #18 of 49 stores. Cheaper than 33 of the 48 stores it's compared with, prices about 3% below theirs on average.
  • Martin's: #25 of 49 stores. Cheaper than 24 of the 48 stores it's compared with, prices about 2% below theirs on average.

Cheaper than Target

Cheaper than Martin's

Prices are periodic snapshots and may differ from your local store.

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