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As of October 20, 2026, Target and Jay C are about the same. You'd pay roughly the same for the same groceries at either.
Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 1¢ price difference by a standard 20-item grocery trip.
Biggest saving at TargetBoost High Protein Rich Chocolate 20g Balanced Nutritional Drinks - 12 pk$15.49 vs $20.99 at Jay C — save $5.50
Biggest saving at Jay CLiquid I.V. Hydration Multiplier Electrolytes Concord Grape Drink Mix Packets$9.99 vs $19.92 at Target — save $9.93
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Jay C.
| Product | Target | Jay C |
|---|---|---|
| Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough | $3.29 | $2.99 |
| Kraft Singles American Cheese Slices 16 Count | $3.99 | $4.29 |
| Gatorade Thirst Quencher Orange Sports Drink Bottle | $1.89 | $1.99 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.79 | $0.64 |
| Celsius Energy Drink Sparkling Orange 12 Fl Oz | $2.69 | $1.99 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.69 | $3.49 |
| Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries | $3.99 | $4.29 |
| Pop-Tarts Frosted Strawberry Toaster Pastries | $3.99 | $4.29 |
| Ritz Fresh Stacks The Original Crackers 11.8 Oz | $3.99 | $4.29 |
| Nissin Ramen Noodle Soup, Hot & Spicy, Chicken | $1.69 | $1.29 |
| Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces | $2.99 | $3.29 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $3.19 | $2.99 |
| Hormel Original Pepperoni 6 Oz | $3.69 | $4.99 |
| Gorton's Beer Battered Fish Fillets 10 Count | $8.49 | $8.99 |
| Birds Eye Broccoli Florets 10.8 Oz | $1.99 | $1.67 |
| Total | $50.35 | $51.48 |
Target is $1.13 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Target | Jay C | CheaperGap |
|---|---|---|---|
| Bakery183 items | $4.62 | $4.88 | Target · 5% |
| Frozen120 items | $5.55 | $5.82 | Target · 5% |
| Pantry618 items | $4.43 | $4.19 | Jay C · 5% |
| Dairy176 items | $4.77 | $4.97 | Target · 4% |
| Meat201 items | $6.05 | $6.30 | Target · 4% |
| Snacks627 items | $5.18 | $5.38 | Target · 4% |
| Beverages820 items | $7.28 | $7.15 | Jay C · 2% |
| Ready meals382 items | $4.64 | $4.61 | Jay C · 1% |
| Baby food130 items | $4.00 | $4.00 | Same |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Target | Jay C | CheaperGap |
|---|---|---|---|
| Under $3780 items | $2.24 | $2.24 | Same |
| $3 to $102,160 items | $5.28 | $5.45 | Target · 3% |
| Over $10331 items | $14.33 | $13.28 | Jay C · 7% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Target | Jay C | CheaperGap |
|---|---|---|---|
 Score A529 items | $4.92 | $4.87 | Jay C · 1% |
 Score AB791 items | $5.16 | $5.17 | Same |
 Score B985 items | $5.35 | $5.24 | Jay C · 2% |
 Score C966 items | $6.16 | $6.30 | Target · 2% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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