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Target vs Giant: Which Is Cheaper?

As of September 17, 2026, Target is cheaper. You'd pay about 4% less for the same groceries at Target than at Giant.

The breakdown — 4,650 products compared

  • Target: cheaper on 3,435 items — overall winner on average price
  • Giant: beats Target on 1,042 items — but loses overall
  • Same price: 173 items

Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $5.89 at Target vs $6.11 at Giant
  • Basket savings: save about $4.40 on a 20-item basket at Target (22¢ less per item)

Calculated by multiplying the average 22¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Target: cheaper on meat (14%), bakery (14%), frozen (13%), dairy (9%), beverages (7%), ready meals (6%)
  • Giant: cheaper on baby foods (6%), pantry (3%), snacks (1%)

Compared across 9 aisles, each averaged separately.

Prices are periodic snapshots and may differ from your local store.

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