Target vs Gerbes

Target vs Gerbes at a glance

• It's not a clean sweep: Gerbes is still cheaper on ready meals (2% less).
• For items over $10, Gerbes is the cheaper store (5% less on average).
• On the healthiest products (ingredient score A or AB), Target is 4% cheaper.
• The same 15-product basket costs $51.55 at Target and $56.74 at Gerbes.

How far apart Target and Gerbes prices are

• Within 10%: 1,336 items
• 10% to 25% apart: 1,322 items
• More than 25% apart: 384 items
• Typical gap: 10.9% per item, where the prices differ

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  Biggest saving at TargetChock full o'Nuts Heavenly Original Medium Roast Ground - 26 oz Can$11.99 vs $17.79 at Gerbes — save $5.80

• 

  Biggest saving at GerbesLiquid I.V. Hydration Multiplier Electrolytes Concord Grape Drink Mix Packets$9.99 vs $19.92 at Target — save $9.93

The same basket at Target and Gerbes

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Target and Gerbes.

Target is $5.19 cheaper on this basket.

Target vs Gerbes prices by aisle

Average price of the matched products in each aisle, biggest difference first.

Target vs Gerbes on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Healthier groceries: Target vs Gerbes

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient score	Target	Gerbes	CheaperGap
Score A602 items	$5.07	$5.21	Target · 3%
Score AB891 items	$5.10	$5.38	Target · 5%
Score B1,003 items	$5.46	$5.47	Same
Score C1,025 items	$6.28	$6.55	Target · 4%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.