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Target vs Dollar General: Which Is Cheaper?

As of September 17, 2026, Target is barely cheaper. You'd pay about 1% less for the same groceries at Target than at Dollar General.

The breakdown — 1,042 products compared

  • Target: cheaper on 527 items — overall winner on average price
  • Dollar General: beats Target on 509 items — but loses overall
  • Same price: 6 items

Target wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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Estimated savings

  • Average prices: $3.88 at Target vs $3.91 at Dollar General
  • Basket savings: save about 60¢ on a 20-item basket at Target (3¢ less per item)

Calculated by multiplying the average 3¢ price difference by a standard 20-item grocery trip.

Cheaper by aisle

  • Target: cheaper on ready meals (8%), frozen (3%), meat (3%), bakery (1%), beverages (1%)
  • Dollar General: cheaper on dairy (3%), pantry (3%), snacks (1%)

Compared across 8 aisles, each averaged separately.

Prices are periodic snapshots and may differ from your local store.

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