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As of November 11, 2026, Pay Less is cheaper. You'd pay about 13% less for the same groceries at Pay Less than at Market Basket.
Pay Less wins overall — but not on every item. Download Labeled App and discover healthy foods for less.
Calculated by multiplying the average 64¢ price difference by a standard 20-item grocery trip.
Biggest saving at Pay LessBlack Rifle Coffee Company Just Black Medium Roast Ground Coffee$12.99 vs $22.04 at Market Basket — save $9.05
Biggest saving at Market BasketCanada Dry Fruit Splash Strawberry Ginger Ale Zero Sugar Soda Cans$7.49 vs $11.99 at Pay Less — save $4.50
The 15 products carried by the most stores we track — no more than two from any aisle — priced at Pay Less and Market Basket.
| Product | Pay Less | Market Basket |
|---|---|---|
| Daisy Squeezable Sour Cream 14 Ounces | $3.19 | $3.35 |
| Country Crock Original Vegetable Oil Spread 15 Ounces | $3.49 | $3.89 |
| Jiffy Corn Muffin Mix 8.5 Oz | $0.75 | $0.83 |
| Nutella Hazelnut Spread with Cocoa | $5.39 | $6.29 |
| Thomas' Original English Muffins | $3.50 | $4.82 |
| Coca-Cola Soda Cans | $8.99 | $10.07 |
| El Monterey Beef and Bean Burrito, Family size 8 pack/ 32 oz | $5.49 | $5.99 |
| King's Hawaiian Original Hawaiian Sweet Rolls, 12 Count | $4.99 | $3.99 |
| Alani Nu Pink Slush Sugar Free Energy Drink Can | $2.00 | $2.61 |
| Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack | $2.99 | $4.49 |
| Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces | $3.09 | $2.99 |
| Eggo Buttermilk Waffles - 10 ct Frozen | $2.89 | $2.99 |
| belVita Blueberry Breakfast Bars Biscuits | $4.49 | $4.49 |
| Star Kist Tuna, In Water, Chunk Light 5 Oz | $1.19 | $1.29 |
| Spam 25% Less Sodium Meat 12 Oz | $4.49 | $4.61 |
| Total | $56.93 | $62.70 |
Pay Less is $5.77 cheaper on this basket.
Average price of the matched products in each aisle, biggest difference first.
| Aisle | Pay Less | Market Basket | CheaperGap |
|---|---|---|---|
| Meat164 items | $4.74 | $6.04 | Pay Less · 22% |
| Ready meals504 items | $3.92 | $4.68 | Pay Less · 16% |
| Snacks414 items | $4.58 | $5.27 | Pay Less · 13% |
| Dairy278 items | $4.01 | $4.55 | Pay Less · 12% |
| Frozen82 items | $4.77 | $5.42 | Pay Less · 12% |
| Pantry705 items | $3.30 | $3.74 | Pay Less · 12% |
| Beverages694 items | $5.63 | $6.32 | Pay Less · 11% |
| Bakery202 items | $4.08 | $4.47 | Pay Less · 9% |
| Baby food68 items | $6.27 | $6.81 | Pay Less · 8% |
The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.
| Price level | Pay Less | Market Basket | CheaperGap |
|---|---|---|---|
| Under $3923 items | $1.89 | $2.22 | Pay Less · 15% |
| $3 to $102,063 items | $4.80 | $5.48 | Pay Less · 12% |
| Over $10154 items | $13.73 | $15.65 | Pay Less · 12% |
Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.
| Ingredient score | Pay Less | Market Basket | CheaperGap |
|---|---|---|---|
 Score A439 items | $3.72 | $4.26 | Pay Less · 13% |
 Score AB566 items | $4.02 | $4.60 | Pay Less · 13% |
 Score B980 items | $4.39 | $5.02 | Pay Less · 13% |
 Score C1,155 items | $4.80 | $5.52 | Pay Less · 13% |
Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.
Prices are periodic snapshots and may differ from your local store.
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