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CityMarket vs Pay Less

As of October 20, 2026, Pay Less is cheaper. You'd pay about 5% less for the same groceries at Pay Less than at City Market.

CityMarket vs Pay Less at a glance

  • Pay Less is cheaper in all 10 aisles we compared.
  • On the healthiest products (ingredient score A or AB), Pay Less is 5% cheaper.
  • The same 15-product basket costs $50.49 at Pay Less and $56.84 at CityMarket.

CityMarket vs Pay Less: 9,415 products compared

  • Pay Less: cheaper on 5,034 items — overall winner on average price
  • CityMarket: beats Pay Less on 973 items — but loses overall
  • Same price: 3,408 items

Pay Less wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Pay Less

  • Average prices: $5.29 at Pay Less vs $5.55 at CityMarket
  • Basket savings: save about $5.20 on a 20-item basket at Pay Less (26¢ less per item)

Calculated by multiplying the average 26¢ price difference by a standard 20-item grocery trip.

How far apart CityMarket and Pay Less prices are

  • Within 10%: 3,234 items
  • 10% to 25% apart: 2,288 items
  • More than 25% apart: 485 items
  • Typical gap: 9.1% per item, where the prices differ
  • Private Selection Farm Raised Norwegian Atlantic Salmon Traditional Pre-Sliced Cold Smoked

    Biggest saving at CityMarketPrivate Selection Farm Raised Norwegian Atlantic Salmon Traditional Pre-Sliced Cold Smoked$21.99 vs $28.99 at Pay Less — save $7.00

  • Folgers Classic Decaf Ground Coffee Medium Roast

    Biggest saving at Pay LessFolgers Classic Decaf Ground Coffee Medium Roast$16.69 vs $24.99 at CityMarket — save $8.30

The same basket at CityMarket and Pay Less

The 15 products carried by the most stores we track — no more than two from any aisle — priced at CityMarket and Pay Less.

ProductCityMarketPay Less
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$2.99$2.99
Kraft Singles American Cheese Slices 16 Count$4.29$3.99
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.67$1.67
Jiffy Corn Muffin Mix 8.5 Oz$0.79$0.75
Celsius Energy Drink Sparkling Orange 12 Fl Oz$2.00$1.99
Country Crock Original Vegetable Oil Spread 15 Ounces$3.69$3.49
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$4.29$3.99
Pop-Tarts Frosted Strawberry Toaster Pastries$4.29$3.99
Ritz Fresh Stacks The Original Crackers 11.8 Oz$4.29$3.99
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.69$1.39
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$3.39$3.19
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$2.99$2.99
Hormel Original Pepperoni 6 Oz$4.99$4.69
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$3.49$3.09
Gorton's Beer Battered Fish Fillets 10 Count$11.99$8.29
Total$56.84$50.49

Pay Less is $6.35 cheaper on this basket.

CityMarket vs Pay Less prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleCityMarketPay LessCheaperGap
Frozen358 items$4.93$4.50Pay Less · 9%
Fresh produce264 items$3.57$3.33Pay Less · 7%
Bakery549 items$5.55$5.24Pay Less · 6%
Pantry1,851 items$4.12$3.89Pay Less · 6%
Dairy848 items$4.29$4.08Pay Less · 5%
Snacks1,241 items$5.38$5.10Pay Less · 5%
Beverages2,053 items$6.80$6.50Pay Less · 4%
Ready meals1,211 items$4.89$4.70Pay Less · 4%
Meat769 items$7.59$7.32Pay Less · 4%
Baby food239 items$11.26$10.91Pay Less · 3%

CityMarket vs Pay Less on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelCityMarketPay LessCheaperGap
Under $32,766 items$2.14$2.02Pay Less · 6%
$3 to $105,789 items$5.61$5.31Pay Less · 5%
Over $10860 items$16.19$15.66Pay Less · 3%

Healthier groceries: CityMarket vs Pay Less

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreCityMarketPay LessCheaperGap
Score A1,921 items$4.87$4.64Pay Less · 5%
Score AB2,127 items$5.03$4.74Pay Less · 6%
Score B2,518 items$5.27$5.01Pay Less · 5%
Score C2,848 items$6.67$6.38Pay Less · 4%

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where CityMarket and Pay Less rank on price

  • Pay Less: #4 of 49 stores. Cheaper than 45 of the 48 stores it's compared with, prices about 8% below theirs on average.
  • CityMarket: #19 of 49 stores. Cheaper than 27 of the 48 stores it's compared with, prices about 3% below theirs on average.

Cheaper than Pay Less

Cheaper than CityMarket

Prices are periodic snapshots and may differ from your local store.

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