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Dollar General vs Pay Less

As of October 20, 2026, Dollar General and Pay Less are about the same. You'd pay roughly the same for the same groceries at either.

Dollar General vs Pay Less at a glance

  • The aisles split 3–4: Dollar General wins 3, Pay Less wins 4.
  • On the healthiest products (ingredient score A or AB), Pay Less is 2% cheaper.
  • The same 15-product basket costs $46.68 at Pay Less and $51.90 at Dollar General.

Dollar General vs Pay Less: 1,376 products compared

  • Pay Less: cheaper on 767 items — overall winner on average price
  • Dollar General: beats Pay Less on 585 items — but loses overall
  • Same price: 24 items

Pay Less wins overall — but not on every item. Download Labeled App and discover healthy foods for less.

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How much you'd save at Pay Less

  • Average prices: $3.94 at Pay Less vs $3.96 at Dollar General
  • Basket savings: save about 40¢ on a 20-item basket at Pay Less (2¢ less per item)

Calculated by multiplying the average 2¢ price difference by a standard 20-item grocery trip.

How far apart Dollar General and Pay Less prices are

  • Within 10%: 813 items
  • 10% to 25% apart: 421 items
  • More than 25% apart: 118 items
  • Typical gap: 7.6% per item, where the prices differ
  • RC Cola Soda Cans

    Biggest saving at Dollar GeneralRC Cola Soda Cans$6.95 vs $11.99 at Pay Less — save $5.04

  • NESCAFE CLASSIC Instant Dark Roast Coffee 7oz (200g) Jar

    Biggest saving at Pay LessNESCAFE CLASSIC Instant Dark Roast Coffee 7oz (200g) Jar$7.99 vs $11.00 at Dollar General — save $3.01

The same basket at Dollar General and Pay Less

The 15 products carried by the most stores we track — no more than two from any aisle — priced at Dollar General and Pay Less.

ProductDollar GeneralPay Less
Pillsbury Original Crescent Rolls Refrigerated Canned Pastry Dough$3.65$2.99
Kraft Singles American Cheese Slices 16 Count$3.95$3.99
Gatorade Thirst Quencher Orange Sports Drink Bottle$1.85$1.67
Jiffy Corn Muffin Mix 8.5 Oz$0.75$0.75
Celsius Energy Drink Sparkling Orange 12 Fl Oz$2.50$1.99
Country Crock Original Vegetable Oil Spread 15 Ounces$3.50$3.49
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries$4.35$3.99
Pop-Tarts Frosted Strawberry Toaster Pastries$4.35$3.99
Ritz Fresh Stacks The Original Crackers 11.8 Oz$4.25$3.99
Nissin Ramen Noodle Soup, Hot & Spicy, Chicken$1.40$1.39
Jimmy Dean Bacon Egg & Cheese Breakfast Bowl 7 Ounces$3.25$3.19
Nature Valley Oats 'n Honey Crunchy Granola Bars 12 Pack$3.95$2.99
Pillsbury Strawberry Toaster Strudel Pastries 6 Count/11.7 Ounces$4.00$3.09
Gorton's Beer Battered Fish Fillets 10 Count$8.95$8.29
Star Kist Tuna, In Water, Chunk Light 5 Oz$1.20$0.88
Total$51.90$46.68

Pay Less is $5.22 cheaper on this basket.

Dollar General vs Pay Less prices by aisle

Average price of the matched products in each aisle, biggest difference first.

AisleDollar GeneralPay LessCheaperGap
Ready meals207 items$3.48$3.16Pay Less · 9%
Meat58 items$3.92$3.69Pay Less · 6%
Frozen52 items$5.00$4.74Pay Less · 5%
Beverages480 items$4.59$4.72Dollar General · 3%
Bakery82 items$3.34$3.30Pay Less · 1%
Pantry207 items$2.94$2.98Dollar General · 1%
Snacks219 items$4.00$4.04Dollar General · 1%
Dairy52 items$3.20$3.19Same

Dollar General vs Pay Less on cheap and pricier items

The same products grouped by what they cost — a store can win on everyday basics and lose on bigger-ticket items, or the other way round.

Price levelDollar GeneralPay LessCheaperGap
Under $3586 items$2.09$2.02Pay Less · 3%
$3 to $10737 items$4.94$4.82Pay Less · 2%
Over $1053 items$10.92$12.98Dollar General · 16%

Healthier groceries: Dollar General vs Pay Less

Matched products grouped by their Labeled ingredient score, from A (cleanest ingredients) to C.

Ingredient scoreDollar GeneralPay LessCheaperGap
Score A137 items$3.36$3.36Same
Score AB207 items$3.58$3.48Pay Less · 3%
Score B471 items$3.65$3.67Dollar General · 1%
Score C561 items$4.50$4.49Same

Scores come from the Labeled app, which grades each product's ingredients against research from the FDA, EFSA, WHO and others.

Where Dollar General and Pay Less rank on price

  • Dollar General: #3 of 49 stores. Cheaper than 40 of the 45 stores it's compared with, prices about 9% below theirs on average.
  • Pay Less: #4 of 49 stores. Cheaper than 45 of the 48 stores it's compared with, prices about 8% below theirs on average.

Cheaper than Dollar General

Cheaper than Pay Less

Prices are periodic snapshots and may differ from your local store.

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